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by Dr. Khairir Khalil

With the emergence of advanced technologies in IR4.0, Entrepreneurs must ride along the wave of Digital Transformation to ensure business survival. It has become more important than ever before, during these post-Covid-19. There is a greater demand for technology & innovation with challenging businesses environment to operate under the ‘new normal’. To stay competitive businesses cannot afford to ignore this trend.


According to Focus Malaysia, as reported on 7th April 2021, the ASEAN consumer market is expected to reach US$4 trillion by 2030. Malaysian economy is driven by increasingly tech-savvy consumers, based on digital trends due to the implementation of IR4.0 technologies. According to a report by Facebook and Bain & Company, it is estimated that the number of digital consumers in Southeast Asia will rise to 310 million by the end of 2021. Entrepreneurs need to take advantage of this huge increase in consumer market.


Trainex.Biz will transform micro-businesses such as Makcik Kiah keropok lekor, nasi lemak stall, nasi dagang, songket and batik boutique entrepreneurs to global brand marketing all over the world. Digital transformation is essentially the process of integrating digital technology into all areas of the business to stay competitive and relevant in this digital age. By embracing Trainex.Biz system, Entrepreneurs can maintain and increase their businesses during and after the pandemic by migrating to IR4.0. Trainex.Biz system is versatile, easy to adapt to, and is applicable to many businesses, large or small.


Manage your business on your pulse anywhere and anytime on the go!